Entrepreneurs are deep thinkers. We each have a million ideas zipping around in our heads, and if we’re lucky, a great one pops up every now and again. But there’s a stark difference between the people who dream and the people who do. Tiffany Jones-Lewis made that realization after serving 8 years in the navy. Before launching TJL Collection, a fashion brand aimed at tall women, she was a lifelong dreamer. The tallest one in the room from a young age, her height had always matched the loftiness of her professional goals…yet the security of her HR day-job held her firmly in place. You’re about to hear Tiffany’s journey from dreamer to doer, the stumbling blocks she faced as a taller woman in fashion, and how she eventually learned to choose her own path.
Entrepreneurs are deep thinkers. We each have a million ideas zipping around in our heads, and if we’re lucky, a great one pops up every now and again.
But there’s a stark difference between the people who dream and the people who do.
Tiffany Jones-Lewis made that realization after serving 8 years in the navy. Before launching TJL Collection, a fashion brand aimed at tall women, she was a lifelong dreamer. The tallest one in the room from a young age, her height had always matched the loftiness of her professional goals…yet the security of her HR day-job held her firmly in place.
You’re about to hear Tiffany’s journey from dreamer to doer, the stumbling blocks she faced as a taller woman in fashion, and how she eventually learned to choose her own path.
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Hosted by Katherin Vasilopoulos. Made by Cansulta and Ethan Lee.
Music by © Chris Zabriskie, published by You've Been a Wonderful Laugh Track (ASCAP).
Songs used in this episode include: "Air Hockey Saloon," "Hitchcock Would Have F***ed Up Charade," "Short Song 011223," " Short Song 020323," "Short Song 020723," "Short Song 030223," "Take Off and Shoot a Zero," "Another Version of You."
Used under the Creative Commons 4.0 International License
Katherin Vasilopoulos [00:00:00]:
Entrepreneurs are deep thinkers. We each have a 1000000 ideas zipping around in our heads, and if we're lucky, a great one pops up every now and then. But there's a stark difference between the people who dream and the people who do. Tiffany Lewis made that realization after serving 8 years in the navy. Before launching TJL collection, a fashion brand aimed at tall women. She was a lifelong dreamer. The tallest one in the room from a young age, her height had always matched the loftiness of her professional goals, yet the security of her HR day job held her firmly in place. Going back to school to pursue fashion was risky.
Katherin Vasilopoulos [00:00:45]:
Tiffany drew on the sewing skills she picked up at age 14 and got to work dreaming of a bold line of garments that empower taller women like herself. Finally, she saw that her vision was becoming a reality, and she never looked back. Today, Tiffany's work has been featured in publications like New York Magazine and Voyage Atlanta. Her customers love the high quality of her garments, but also Her tall girls meetup events. She had just returned from a meetup in Dallas when we recorded this episode glowing with gratitude towards the women she met that day. You're about to hear Tiffany's journey from dreamer to doer, The stumbling block she faced as a taller woman in fashion and how she eventually learned to choose her own path. I'm Katherin Vasilopoulos, and this is And So, She Left, the podcast about incredible women founders and the wisdom they uncovered beyond the corporate world. Growing up in Memphis, Tiffany dreamt of traveling abroad to experience other cultures, foods, and people.
Katherin Vasilopoulos [00:02:03]:
So when she joined the navy, she was thrilled by the opportunity to go elsewhere.
Tiffany Jones-Lewis [00:02:13]:
I remember trying, like, lumpia for the 1st time. In in Memphis, we just didn't eat that. And it it may seem so minute to people, but I tried Caribbean food for the 1st time, like, my 1st year in the service. It was more so one of those things where I wanted to challenge myself to think differently and look at the world differently.
Katherin Vasilopoulos [00:02:35]:
For Tiffany, the Navy offered secure and steady work. Her HR position handed her countless opportunities to help others, which she loved. But going off to pursue a creative career in fashion, what she really wanted Had never really been in the cards.
Tiffany Jones-Lewis [00:02:55]:
A lot of times people ask me, like, you know, did I play basketball? That's almost always the same question I get asked. Like, did you play basketball? And, you know, how tall are your parents or just how tall are mine in general? So I have this saying on one of my shirts that says, 6 foot 1, don't ask. And it's just it always seems like something that makes people laugh because I'm like, just don't ask me. I'm 61. And so It I've just I've just learned to own it. It's just who I am. I really just have learned to make it my brand now. Mhmm.
Tiffany Jones-Lewis [00:03:31]:
And and accept it like, okay, I can brand this thing. This is something that it's natural to people to wanna talk about, to, you know, have conversations. It doesn't matter if I'm in the airport, in my kid's school, my height comes up in conversation.
Katherin Vasilopoulos [00:03:45]:
Mhmm. And I love that this is something that you decided that this is your strength, and this is a characteristic of you that's unique to you and that you decided to do something with it to improve other people's lives through fashion. Tell me more about that journey in that In that process.
Tiffany Jones-Lewis [00:04:02]:
So, when I decided to leave the navy, I told myself, you you have to make this work. Because going back to me leaving, a lot of my peers, a lot of my my mentors, a lot of my supervisor were like, you're crazy to be leaving these good benefits, this good job, you know, and going into an entrepreneurial journey, right, which which has no blueprint whatsoever. And so I told myself, like, you have to make this work not only for yourself, and not in the sense of, like, I gotta prove a point so I can come back and say, like, you know, I told you so. It's not one of those, like, vindictive things. It's just, like, I wanna show people you can pivot and you can do it. And so it took me 2 years to figure out manufacturing, surprisingly. In so many factories, at the beginning, couldn't believe the measurements I was sending. You know what I mean? They were like, is this in inches or centimeters? And I'm, like, inches.
Katherin Vasilopoulos [00:05:08]:
Because you're making clothing specifically for-
Tiffany Jones-Lewis [00:05:12]:
For tall people. And I would have to get on video and measure myself and show them, like, no. My legs really are that long. My arms really are that long. And so I knew that If the factories were confused about it, then I know there's not a lot of companies making clothing for my length.
Katherin Vasilopoulos [00:05:32]:
Mhmm. Mhmm. That's a learning, and you realize, well, maybe there's a particular market here for this, and there are people out there like you who are above 6 feet, and they need to be clothed, and there need to be choices for for people who are in atypical bodies.
Tiffany Jones-Lewis [00:05:48]:
It's extremely hard, and the thought is I don't have a basic tracksuit. I don't have a basic pair of pants, a basic, pair of denim. So you have to build those closets up along with your customers and give them things that they need first and then the fun stuff later.
Katherin Vasilopoulos [00:06:07]:
Right. So you have to build that classic part first, like the 80%, and then the 20% is the fun stuff. Mhmm. So I wanted to know what was your biggest challenge for you to just enter into entrepreneurship because you've come from a military background, which is not fashion at all. Everybody's dressed the exact same way.
Tiffany Jones-Lewis [00:06:25]:
I always have had a lot of individuality, from hair to nails and my fashion style and things like that. But I never really wanted to be an entrepreneur. I always thought that I would work for a big company as a designer. You know, I thought I would work in house and bring my ideas and my styles to a bigger company. So when I got out the service, I went to work for the marine corps as a civilian for a little while. My dream marines will always be like, oh, miss Tiffany, we love what you're wearing. My my outfits will become conversation. So they were like, post what you're wearing today.
Tiffany Jones-Lewis [00:07:02]:
So we started kinda blogging my looks for the day. And tall women on the Internet would be like, can you make me some? Can you do this? And my husband was kinda like, maybe this could be a business. You know? It wasn't really something that I wanted to be a business. It was just like the market opened up to me and accepted me, and I entered it and decided to put my own, you know, twist on things.
Katherin Vasilopoulos [00:07:28]:
Right. Right. Did you have to go through some form of mind shift to go from a a very organized and and regimented kind of, job to now being an entrepreneur where every day is different, every day is a new challenge and a new set of information that you have to then react to.
Tiffany Jones-Lewis [00:07:47]:
I mean, of course, at the beginning, the funding piece. Right? How are you gonna make money, and how are you gonna even start the business? And so I pulled my 401K, which was Very risky. But I pulled my four 401K, and I was like, I'm just gonna try. You know? And I mean, the hard part is always funding because unless you have, you know, that big lump sum to really get things going and do things right? A lot of it, you're doing on your own. You're your own video editor. You're your own model. You're your own customer service. You're you're everything to the brand.
Tiffany Jones-Lewis [00:08:22]:
And so, I mean, the challenging part is is getting started on very limited funding and figuring out how to grow and scale from there and getting away from the analysis paralysis when it's not perfect. You know? I didn't have a a great camera at the beginning. It's really hard starting with limited funds And trying to still live and keep the lights on and do the things that you need to do at home so that you can have a great quality of life.
Katherin Vasilopoulos [00:08:55]:
I I feel like you did sort of what I did at the beginning when I started my business, which was there's not a lot of equipment, there's not a lot of anything. But with every client, you figure out a way to improve. So you just reinvest in the business and that's your self funded almost, as opposed to have to go out and find investors or loans or anything like that. And that could be scary because you don't know if you're gonna make it. You don't know what the next client will want from you. You know, you're saying analysis paralysis. Was there ever a fear that, you know, this won't work?
Tiffany Jones-Lewis [00:09:27]:
I I think going back to that militant way of doing things, you wanna do things right.
Katherin Vasilopoulos [00:09:35]:
Mhmm.
Tiffany Jones-Lewis [00:09:35]:
And because you wanna do things right so bad, it will hinder you sometimes from actually doing it. And I remember making, you know, stuff for clients when I was sawing, knowing it wasn't the best I could be one day. That was the best I could do that day. Right? It was like, and they were happy, but it's like, man, I know I'm not producing what this company is producing, right, and stuff like that. And I still struggle with it. Like, we just had an event this past Saturday, and we had over 220 Thai women in a room that flew in from all of the US to come shopping at at this event that I hosted. And as great as it was, I was still thinking, man, I wish I had had.
Tiffany Jones-Lewis [00:10:19]:
You know what I mean? And so Yes. It's just that perfectionism, I think, in you that can kinda sometimes stop you from doing it.
Katherin Vasilopoulos [00:10:31]:
That that's so impressive. I I hear the number, and I imagine what the room looked like.
Tiffany Jones-Lewis [00:10:35]:
Oh my goodness. Oh my goodness. It's the 1st time I've been eye level with 200 women. Like, can you imagine that? We were eye level looking made each other, like, you know, the same. It's it's it's it's amazing.
Katherin Vasilopoulos [00:10:51]:
Describe the event. What happened?
Tiffany Jones-Lewis [00:10:53]:
So in me leaving corporate, I said, well, I know I'm not the only person struggling. And when you start doing your market research, Search. You know, you look up your competitors as most businesses should, and you wanna know who else is in the market. And I realized, like, okay, there are a ton of us who are only ecommerce because there's no in person shopping. So I got together with a couple of the brands. This was our 1st year. I think it was only maybe 4 or 6 vendors. And I was like, hey.
Tiffany Jones-Lewis [00:11:21]:
Would you guys wanna come in? And we'll host, like, a tall girl shopping event. And it's grown now to year 3. We had 16 vendors there and over 220 customers, but they fly to Dallas just to shop for one day because they're not able to shop anywhere. So when I tell you they spend money so I think I think collectively, we made a little over $50 within 5 hours with the brand. But that's the one time a year. It's only once a year that they can shop that many brands that sell clothes at their height in the day.
Katherin Vasilopoulos [00:11:56]:
Right. Right. What kind of feedback did you get? Like, what stories did you hear from these women that resonates with you?
Tiffany Jones-Lewis [00:12:04]:
I'm I'm still coming off a high. Like, I know what's today, Friday. So I'm I'm still haven't taken it all in. It was just it's just magical because thinking back to when I was, you know, sitting at my desk in my job, happy but not satisfied and having these thoughts and these dreams and these ideas, to see them come to life and it's real and factual, That is really, I think, what gets me because I remember fighting so much with myself on, like, are these thoughts real? You know what I mean? Like, when you're getting ready to make a big decision like that. And so now to see it come to life and to know that it was a real dream, it was a real aspiration. It was it's something real that people love, and and they're marking calendars for next year and wanna come next year, and more vendors wanna be involved. So we're actually hunting for a convention center now because I'm like, it's no way we can...we were stuffed in there last weekend, so I I'm just I'm grateful that I heard the call, listened to it, and was obedient.
Katherin Vasilopoulos [00:13:17]:
This is incredible because this shows that you had a not exactly sure what you wanted to do at the beginning, the first phase of your life, and then as you go through life, things were revealing themselves to you, and you just continued, and you kept working hard. And now you are able to manifest this incredible event that is helping women who have a very particular need, And you were a big instrumental part of that. Like, how does that feel?
Tiffany Jones-Lewis [00:13:46]:
It feels really good. It's relieving too because, you know, being a dreamer, you can have a lot of thoughts and not execute them. You know, you can you can have a lot things come through your mind and things, what if that what if what if what if? But you may not execute it. And and that's the most daunting thing as well to have thoughts and ideas and not be able to see them come to fruition. So for me, like, the relief is in, I'm glad that I got it out of my brain, and I made it happen.
Katherin Vasilopoulos [00:14:21]:
Yes. You got it out of your brain, and it became a reality. So it's true. Thoughts become things. It really is. I believe that.
Katherin Vasilopoulos [00:14:29]:
I I believe that if you can dream it or think it, you can do it. And it's just I hope that other people listening to this will actually be inspired by that if they have a moment where they're like, oh, I don't like what I'm doing right now, and I'd much rather do something else.
Tiffany Jones-Lewis [00:14:43]:
Mhmm.
Katherin Vasilopoulos [00:14:43]:
I mean, what what kind of advice would you give someone who's in that position?
Tiffany Jones-Lewis [00:14:48]:
I sit on a board, and I mentor a lot of young girls. And I always tell them, like, I think the Internet now makes you feel like at 18, you gotta be the next millionaire or go viral. It it's funny, and it's so much pressure. But honestly, careers or, you know, even college and different things like that, they give you great skills that you can translate into entrepreneurship. Even me getting sponsors and getting grants, their write up, those proposals, they come from me working in HR for so long, Being able to translate the impact into numbers and data. And I wish more people trust it that you can still get there even after going through, you know, working, even after college. Like, you don't have to skip the steps. As much as the Internet makes you feel that way, you don't.
Tiffany Jones-Lewis [00:15:43]:
Because to me, I read this article, I think it was in Forbes, And it was talking about the most successful tech companies that, like, 90% of those founders are over the age of 42. This shows you that they have funding probably to put toward the business, meaning they have worked and had skills and relationships and different things that you need to really successfully run a business. Not saying that at 18, you can't do it. It's just that I wish it wasn't so much pressure on you that you have to rush and do it young or you will never get it at all.
Katherin Vasilopoulos [00:16:19]:
Exactly. You know, some people start really late and things sometimes people start when they're 80, and it's never too late. And you're right. There is a lot of pressure, especially now where everyone can look and peer into other people's lives, on the Internet. And you have this incredible moment of comparison. And you're saying, oh, why haven't I achieved this yet? So I'm Mhmm. I'm 18, and I haven't done this yet, or I'm 30, and I haven't done this yet. Mhmm.
Katherin Vasilopoulos [00:16:43]:
The inability to just focus on ourselves because we have way too much data and and visuals. Yeah. That are are...Yeah. Yes. Yes. Absolutely.
Tiffany Jones-Lewis [00:16:52]:
Mhmm.
Katherin Vasilopoulos [00:16:53]:
Tell me about, what life was like for you during the pandemic. I know it's like it's a dirty word at this point, but I think that some wonderful things happened for you during the pandemic.
Tiffany Jones-Lewis [00:17:04]:
Oh my goodness. I launched my ready to wear right in the middle of COVID. Didn't plan it that way. I just had been working on it, and I was like, I'm gonna launch it, you know, June 2020. And June 2020 ended up being, the pandemic time.
Katherin Vasilopoulos [00:17:20]:
Mhmm.
Tiffany Jones-Lewis [00:17:20]:
And so I was living in Hawaii. And so the difference on that island, They were really, really strict for a way longer time than the connected United States because the island only has so many hospitals, And a little spread could, like, wipe the island out. So me and my husband spent a lot of time together, and we ended up having 3 kids during the pandemic. It was beautiful because it gave me so much clarity. And so I launched my business, and the beautiful thing was everybody was online, you know, because most people were home too. So I sold out of my spring collection In like, 2 weeks and I told my husband, I was like, I have to keep doing this because as more people talked about it and referred other people to me. My customers started coming and coming and coming. And so we really just honed in on how to take the brand to the next level.
Katherin Vasilopoulos [00:18:18]:
Yes.
Tiffany Jones-Lewis [00:18:18]:
And figuring out how to scale it. And I'm still figuring out how to scale, but figuring out how to scale it to where I didn't have to sew everything so much myself, because I spent a lot of time behind the sewing machine at the beginning.
Katherin Vasilopoulos [00:18:33]:
Oh, because you were creating individual pieces, like, really Yes. To measure to the person who was ordering. Right?
Tiffany Jones-Lewis [00:18:39]:
Mhmm. But I was doing smaller batches. Maybe like 10 of these prints and 10 of these prints. But the customer base grew, and I needed more of 1 print. You know what I mean? And so I went into manufacturing, but that's a different beast because the minimums get a lot higher. And then now you're dealing with shipping costs.
Katherin Vasilopoulos [00:19:00]:
Yes. Yes. Let me ask you this then. You said something earlier that I wanted to touch on is, you said you're a dreamer.
Tiffany Jones-Lewis [00:19:06]:
Yes.
Katherin Vasilopoulos [00:19:07]:
I think that you're gonna be a perpetual dreamer. And I wanted to know, what do you dream about next?
Tiffany Jones-Lewis [00:19:14]:
What I dream about next is walking into a retail store and seeing my picture up there and going to take a picture with my brand. Like, that's the next big thing that I dream about. But even going back to I can even remember before I joined the military. I I never been to California. I really hadn't really been outside of Tennessee that much, to be honest, or, like, states that connected to Tennessee that we could drive to. And I wanted to go to USC because I had saw USC from, like, movies and TV and stuff. And my mom was like, you know, this out of state tuition is gonna be super expensive to go to California, you know.
Tiffany Jones-Lewis [00:19:57]:
And so when I could travel Travel for the 1st time. California was the 1st place I went to, which is funny because my husband's from California. But okay. I think, like, Going back to now, I've always executed the things that I dreamed about. It just may have taken a while. And so my mind is set on, How do I get T. J. L.
Tiffany Jones-Lewis [00:20:17]:
To retail? To where my customer in Wyoming can go to her local store and get her pants because she got called for an interview, and it's Thursday, and she needs them tomorrow. Right. Not waiting a week to get something that may or may not fit, because she may need the large, she may need the extra large. And that that pressure that I feel when I got a call for an interview and I had to figure out something to wear within couple days.
Katherin Vasilopoulos [00:20:44]:
Right. Right. And that's makes a lot of sense. That's where your your business is going. I think you're already seeing it, and it's just a matter of time. You're just everything needs to align, and you're getting there. I think it's a fantastic, opportunity, and it's a fantastic product for people to have this option. It really is.
Katherin Vasilopoulos [00:21:04]:
And here's the other question. When you met your husband, How did that impact your career choice? Like, did you have to make any decisions based on that?
Tiffany Jones-Lewis [00:21:16]:
When I met my husband, he didn't wanna stay in the navy forever either. His thing was It has to be something beyond this. And so we we had always had strategic plans on how to make sure our footing was good when we left. Now his goal was, like, let me get my education because he's an engineer, so he wanted to get his degree then his certifications and everything before he got out, but we have both always knew that that wasn't the final stop for us. We just didn't know what else was next. So him and I worked because he understood preparation for the next step. Like, we didn't jump blindly. We just said, okay. We'll resign for 1 more tour for 4 more years.
Tiffany Jones-Lewis [00:22:06]:
And in these 4 years, we should have these things by the time we're done.
Katherin Vasilopoulos [00:22:10]:
So it sounds like it was a good team, and he's a good support for you as well.
Tiffany Jones-Lewis [00:22:14]:
He is. I mean, he also I think he gets me. He gets that I get obsessed with what I did. It's like, I wake them up at 2 o'clock in the morning, like, oh my god. I think we should do this, or I think we should do that. And he's like, are you serious right now? But then, honestly, he'll still research and figure it out. He'll still help me out. And so I named my brand after him and my father.
Tiffany Jones-Lewis [00:22:42]:
So TJL is Tiffany Jones-Lewis. That's what it stands for, which is my name. I always say that my dad, he's my biggest cheerleader. Like, because, of course, he's known me since I was born. And so he understands that I'm determined, that I'm creative. My husband is that fire underneath it. Like, if I tell him something, I'm like, no. I don't know if that'll be and he'd be like, well, let's just see.
Tiffany Jones-Lewis [00:23:12]:
He's my researcher. Because he's an engineer, he does programming and stuff. He's like a solutions person. And so if it's possible, we'll do it. And I think I needed 2 people, 2 men in my life who don't make me feel crazy for dreaming either. You know what I mean? And so, I love that because your dreams really could be crushed, honestly, by the 1st person you tell or the 1st few people you tell. You know? Yes. It can stop there.
Katherin Vasilopoulos [00:23:45]:
And especially when it's someone close to you because those are the people you trust the most. And if they are the ones telling you, no. I wouldn't do that. They influence big time, what what it is you want to do. Tell me more about your dad. We haven't talked about him.
Tiffany Jones-Lewis [00:23:58]:
Yeah. My dad so He used to play basketball too, and he coached and everything. And, my dad, he he worked a lot of jobs. You know, he worked a lot of jobs to take care of us and things like that, and so he has such a great work ethic. I think that's that's what I picked up on. But he was he was also one of those coaches that would drop players off whose parents couldn't help and buy food for the team just so giving. And I think growing up saying that really taught me to have empathy for people, and to be loving and caring for people and do the things that you can do for them. And so he really had big dreams for me too.
Tiffany Jones-Lewis [00:24:43]:
I think he really wanted me to, like, go play basketball in the WNBA. But I I love sports. And what's funny that I'm full circle now, I didn't go play in the WNBA after I stopped playing basketball in college, but I do work with WNBA players now, and I did a fashion show last year with the WNBA. And I told my dad, I was like, look how full circle this is. So I I didn't go, but I got a chance to work with them, but-
Katherin Vasilopoulos [00:25:08]:
Aw. That's wonderful. I love that.
Tiffany Jones-Lewis [00:25:11]:
Yeah. It's been a beautiful journey, but he's my biggest cheerleader. Like, he really, really is, and he keeps me so grounded and everything. And, you know, I I just I really just feel like this was just what I was supposed to be doing.
Katherin Vasilopoulos [00:25:29]:
Yes. I think so too. It really sounds like it. It sounds like you found your passion project.
Tiffany Jones-Lewis [00:25:34]:
Mhmm.
Katherin Vasilopoulos [00:25:35]:
And you had the right people around you to support you and not crush the dreams.
Tiffany Jones-Lewis [00:25:39]:
Yes. Yes.
Katherin Vasilopoulos [00:25:40]:
Yes. Well, sometimes they say don't tell people your dreams. Just do them. And Yeah. Sometimes that's the best thing, if you start telling people what you're gonna do, you know you're gonna have all sorts of opinions being thrown at you. And then it becomes confusing because it creates it creates a smokescreen in front of you, and you're like, no. No. No.
Katherin Vasilopoulos [00:25:58]:
No. No. Get get out of my way. I need to do what I need to do.
Tiffany Jones-Lewis [00:26:01]:
The beautiful thing I can I say about my my immediate family, my mom, my dad, my husband, and my sister? They may not understand or be like, okay. They're gonna be there and support me. My very first event, I think I hosted it in 2015 or 16. Can't really remember the year. 4 people showed up, and I couldn't believe that. You know what I mean? Like, I couldn't believe that only four people showed up to my 1st event. And this year, I had 220 people plus show up. And we had to turn people away, and we had turn vendors away this year.
Tiffany Jones-Lewis [00:26:41]:
So but they've always been there even if they were the 4 people.
Katherin Vasilopoulos [00:26:47]:
Thank you so much to Tiffany Lewis. You can browse through TJL collection and learn more about Tiffany herself through the links in description. If you like the show, please rate, review, and subscribe to And So, She Left wherever you listen. Your feedback helps us to better serve current listeners and reach new ones. You can also fill out our quick feedback form. It's just 5 questions long, and your response helps us to make the show that you want to hear. And so she left is made by Cansulta and Ethan Lee. We'll be back next Wednesday with a new episode.
Katherin Vasilopoulos [00:27:20]:
Our music is by Chris Zabriskie edited for your enjoyment. You can find a list of all the songs you heard here in the episode notes. I'm Katherin Vasilopoulos, and thanks for listening.